How does a smart home "company" with a registered capital of 100,000 yuan play an eco-sphere with a production value of 10 billion?

In people's impressions, smart life is a way of life with new meanings. 4K video, multi-screen real-time interaction, smart home with full voice control, home security monitoring, home decoration products with “full environmental protection, speedy stay”, etc., but more comfortable, more convenient and more convenient for family life in multiple directions and multiple angles. Safe and healthier specific scenes are called smart lives. To realize the specific scene of smart life, it is inseparable from the terminal of smart home.

Shaohaihui into the smart home industry

If a few keywords are used to describe the status quo of the "smart home" industry, it is more appropriate to "make up the competition", "ideal plumpness" and "reality skinny". Almost all Internet giants are entering the industry, first entering Baidu, Baidu hardware dulifu and future stores; followed by Tencent, although in the pure smart home industry has been exploring the model, but never thought how to play; as for Ali And Jingdong is also in the "selling platform", and did not produce the value of this. In addition to the Internet giants, many mobile hardware giants have also entered this "circle" to help and wait and see, mainly with some smart products, and only Huawei is doing the platform. In addition, there are a lot of startup companies, and the former servants have joined the industry, but most of them are on the verge of life and death.

Because there is no such value, the internal weight is getting lower and lower. This is the biggest confusion for these giants entering the smart home industry. Haier Home is no exception. Due to the traditional decoration, Haier Home has grown rapidly, but half of its profits come from Haier Group's internal orders and it is not competitive at all. At that time, the Haier Group was undergoing a small self-evolution, and the fate of Haier’s home was either sold or turned off.

Whether it is turned off or sold, it is not the best choice for Haier's employees. Before waiting for the "nearly shameful" death sentence, they had to take the initiative to master the fate and look for external investment. As a result, no one is willing to vote. The only one venture has cut Haier's home valuation by half, and said that the team is worthless. A bigger blow came one after another. In July 2014, due to Haier's home furnishing transformation was not up to expectations, and Haier's family was promoted to the entrepreneurial mechanism, Haier's home was declared a contract, and more than 400 people had to leave Haier. No external venture capital, internal Haier does not, the only resource of the entire team is the "Haier" brand, the use period is 2-5 years.

These pressures have made the home team determined. "We must do it, not only to prove to the VC, but also to prove to the group that our team is valuable." After the transformation, Haier The home soon entered a period of self-change. During the transformation process, some employees began to start their own businesses. They provided Haier Home with a new and dynamic enterprise. Today, these companies are in the ecosystem of Haier's home. At the same time, the company's internal management processes have also changed. In the past, Haier’s contract with major customers was generally 21 days, and it can be completed in one day. Haier Home created a profit of 100 million yuan in 2015, doubled in 2014.

Haier Home United has a network of companies such as live network, Boloni, Clude robots, etc., which means that the cooperatives are gathered together like a sea of ​​small seas. At this point, Shaohaihui, such as "a stream of clear stream", joined the smart home industry where the giants competed.

Reconstructing the smart home ecosystem

Almost all large companies are consolidating resources and striving for the common evolution of industry chain companies to build their own business ecosystem. In the business world, there is no miracle. Inciting the industry may be a fulcrum or a chain.

As an ecological circle with a smart life, Shaohaihui has gathered 36 companies that have achieved the ultimate in each segment, and then opened up the border to provide users with a smart life overall solution that is closer to actual needs. Different from the ecological circle of BA T and LeTV, the ecological circle constructed by Shaohaihui is a decentralized new ecology of self-growing, diversification and interconnection. Within this ecological circle, each enterprise can become a center and develop into The new small ecological circle is superimposed into an ecological cluster of Shaohaihui.

“Shaohaihui is not a company, nor a group. It is a decentralized organization. We call it a new ecology.” The most essential reason why Shaohaihui can lead the entire smart home industry in a short time is Breakthrough innovation in business models.

First, within the Lesser Seas, emphasis on decentralization. The absence of a center means that each member company can grow into a center and have the ability to infinitely derive and incubate. For example, there are companies in the apartment and office areas that have lived in the public network and fell in love with the office. It is already a small center.

At the capital level, all members of Shaohaihui have equity partnerships. This so-called equity does not mean that all companies have shares in Shaohaihui. The entity of Shaohaihui is a company with a registered capital of only 100,000 yuan, and has no control or management rights over all other member companies. The equity partnership means that the relevant fund jointly established by Shaohaihui has at least a certain share in the company and holds a board seat on the board of the company.

Second, emphasize the ultimate focus. The complete ecology should be professionally done by professional companies, and different industries should perform their respective roles to form a cross-border alliance.

Smart home is a very special industry with many sub-divisions. It is impossible for a company to cover the whole industry. There are currently 36 member companies in the Shaohaihui ecosystem, from smart door locks to speech recognition and smart intercom systems. Wisdom lighting and other fields. Taking the lighting industry as an example, NVC Lighting, a listed company that has been deeply involved in this field for many years, and Liangguangmei, a professional LED lighting company, have joined the company, making the smart lighting created by Shaohaihui an industry leader.

Third, the exponential aggregation effect. Within Shaohaihui, each company is equal and open, and it opposes the idea of ​​“eat alone”. The enterprises with the highest level of professional segmentation have achieved an exponential growth effect through agglomeration and win-win.

Okema is a century-old Japanese wooden door enterprise. It is known for its use of food grade wood and has entered the Chinese market for more than 20 years. Its performance has not reached expectations. In 2016, AUMA joined the Shaohaihui eco-sphere and established an automated production plant in the Shaohaihui Industrial Park in Qingdao Jiaozhou Development Zone. After cooperation with Haier Home and Living Network, the first quarter of this year has been realized. Annual sales target.

ITO from Shenzhen has accumulated outstanding core technology in artificial intelligence, cloud computing, wireless communication technology, audio and video streaming media, etc. After joining the Shaohaihui ecosystem, ITOO quickly spread across the country and is currently in Xi'an. An offline experience store has been established in several cities.

In addition to the expansion in the market, ITEO also provides technical support for the research and development of wormhole smart homes by other core members of Shaohaihui. In the smart sports power project, ITOO also provides a solution for scene linkage.

"After the ancient Rome conquered a place, it was not to control the colonization of them, but to have seats in the conquered places in the Roman old-age home, so that each place can develop independently. The same is true of the mode of the less seas, our M&A investment. A company does not mean to control this company, but to let this person in charge become a partner of Shaohaihui. The company still develops independently, and we will not interfere." Shaohaihui founding partner said.

Black technology + new species

“One of the advantages of Shaohaihui Ecosphere is that it is closer to users and better understand the actual needs of users.” Haier Home, a core member company, focuses on real estate developers for 20 years, and Haier’s home employee Yang Tienan’s self-employed network is China. The first Internet home improvement business, the two have accumulated home improvement services for 3.8 million users; and Haier Home, has live network, Boloni, NVC lighting, real estate technology, ITOO and other core member companies in the national user experience center has been Up to 1700.

Based on the home scene, there are three smart home products in the smart living room, smart kitchen and smart cloakroom. The first time, the scene construction of smart home was realized. For example, when you are lying on the sofa and shouting "Wow, watching movies", the curtains of the wormhole living room, the main lights will be automatically turned off, the 120-inch laser theater lights up, and the wormhole smart living room opens the theater mode, providing an immersive view. Shadow experience. And if you have a family gathering, somatosensory games, wireless VR games, voice commands to switch between seconds, there is no need to wait.

Claude Robot released the Wow Ou Brain 1.0, which is equipped with sensors for speech, touch, smell, humidity, etc., just like the human brain, helping the robot to perceive the world. On this basis, through the comprehensive processing of information, the robot is guided to perform. If compared with human intelligence, the Wow European brain is equivalent to a 3-year-old child, not only can accurately respond to human speech, but also understand some fuzzy instructions.

N-home has launched the “hard-to-wear replacement”, which uses the prefabricated process to optimize the application of the ancient structure, without adhesives or even cement mortar. This decoration process is reduced by 90% compared with traditional decoration. The use of % glue also reduces the accumulation of dust by 95%. Moreover, it can save 90% of the man-hour savings and increase the efficiency by more than 8 times. It can be completed in less than two weeks from the rough house to the hardcover. In this way, we are no longer living in a home, but a smart home that can be changed at any time as the family members grow up.

Different from the common black technology, this is a more inclusive ecosystem model. Bo Yi, the president of the house, said that there is a house wormhole that breaks the traditional sense of home storage, abandoning the traditional multi-brand and multi-product sturdy model, but cross-border integration, about home, home appliances, intelligence, The art blends perfectly to form a composite new species that transforms into a whole product. For example, the application of Claude Robot's Wow European brain to the product has become the first smart home product in the whole house voice control, creating a new world of artificial intelligence for users.

Shaohaihui convener, Yang Tienan, chairman of the residence network, Yang Hainan, the chairman of the company, and Yang Tienan, chairman of the residence network, said that the Shaohaihui ecosystem actually puts every segment of the smart life to the extreme, and then breaks through the border. To provide users with a smart life overall solution that is closer to actual needs. “Smart home enterprises need to have strong resource integration capabilities based on the 'new ecology' model. The aggregation effect can not only make '1+1>2', but also create new content and new sections.”

In a certain sense, Shaohaihui Ecological Circle is a product gathering place, and it is also a technology incubator. It is a testing ground for China's smart home frontier technology.

From aggregation to fission

Fusion, fermentation, growth, fission. In just one year, the eco-sphere effect has been brought to an extreme.

As of 2016, the total output value of Shaohaihui core member companies exceeded 10 billion yuan. Its development model has also been favored by capital. Investment institutions such as Xinzhongli, Broadband Capital, and Shenzhen Venture Capital have jointly established investment funds with Shaohaihui, with a total scale of nearly 10 billion yuan, mainly investing in smart home, high-end consumption and upgrading.

Haier Home, Resident Network and Claude Robots and other core members of the company have recently completed financing - there is live network in May 2017 for B round financing, valuation of 1 billion yuan; Clude robot for A round Financing, the pre-investment valuation of 500 million yuan; Haier home in May 2017 after the B round of valuation is close to 3 billion yuan.

Not only that, at the recently held I-City Times Conference, Shaohaihui also released the I-City, a smart city overall solution. It is understood that this is a new industry jointly initiated by companies such as Claude, Haosi Wisdom, ITOO Smart Home, NVC Lighting, and Smart City. I-City uses technology such as the Internet of Things and cloud computing to deploy smart lighting factories, intelligent control modules and urban road systems in nine sectors, such as smart transportation and smart security, to seize the cusp of building smart cities. Smart Street Lights is the smart city solution contact, providing products and smart city solutions for government and urban users.

Only three months after its establishment, the I-City industry of Shaohaihui has already carried out in-depth cooperation with the State Sports General Administration and Tsinghua University. With Jiaozhou as a pilot, it has reached a strategic cooperation intention with smart cities in many cities across the country. In addition, the large health industry built by Shaohaihui has been conceived in various fields such as family medical care, sports management, and food management.

(Editor: Xu Limei HT001)